From oil to electrons

Three decades of technical marketing communication for the energy sector

For the past 30 years, the creative teams at RSK Communication Services have helped science and technology companies around the world to define and present their technical marketing messages with clarity and style. Throughout this time, the energy sector has been a central part of our business.

In the early 1990s, our energy projects involved supporting exploration, production and service companies in the oil and gas sector, usually with printed materials. Our writers and editors became immersed in the challenges of increasing oil and gas recovery, showcasing new downhole technologies and explaining refinery operations. Our artists and designers learned more about reservoir structures, seismic surveys and reactor internals than they had ever imagined they would.

As the decade progressed, our focus expanded to include work on the nuclear industry, providing editorial and design support for tenders and technical reports on topics such as decommissioning services and waste repository designs. And the scope of our offerings expanded too. Through digital tools such as animation and websites, we helped clients to deliver their messages in new and exciting ways.

In 2008, we became part of a group of environmental and engineering consultancies and contractors. This increased our access to projects in the renewable energy sector such as studies into the environmental aspects of wind farm developments and prompted us to develop an in-house capability for sustainability reporting. But we have never abandoned our oil and gas roots. In 2013, for example, one of our many projects was to help the UK government to define its planning and permitting strategies for the onshore production of unconventional hydrocarbons.

Over the past seven years, the scope of our energy industry expertise has expanded again. Today, we are helping clients to explain renewable energy technologies and the importance of digitalisation. Our teams write about innovative battery chemistry, industrial applications of artificial intelligence and the technologies that are driving carbon footprint reduction. We explain the infrastructure behind e-mobility charging systems, the difference between ‘blue’ and ‘green’ hydrogen and the importance of developing special lubricants for electric vehicles.

Digitalisation and the energy transition are transforming the world. RSK Communication Services understands these trends because its team members speak directly to the scientists and engineers who are shaping the future.

Much has changed over the past 30 years, but one thing has been constant: RSK Communication Services remains at the forefront of technical marketing communication in the energy sector.