Event branding and coordination

The challenge

Shell’s AeroShell team for Europe, the Middle East, Africa and India wanted to provide an inspirational annual conference for their top-tier distributors. In addition to attending personal development sessions, the delegates, who were the best at selling the world’s best lubricants, shared best practice.

Our solution

A highly interactive, one-and-a-half-day conference with the grand finale being an awards ceremony at the Polish Museum of Aviation

“The awards dinner was fantastic; wonderful location.”

The event began with a “business bingo” icebreaker, as the delegates had travelled to Krakow from all over Europe, the Middle East and India. This opening session was designed to enable delegates to get to know each other as they participated in a best practice sharing session. Day two was split between plenary and workshop sessions to personalise each delegate’s experience.

“Clever organisation that allowed people their own space yet managed to get everyone to mix and share stories, best practice and relevant business stories. This was cleverly done.”

Senior Shell representatives provided both business and product insights.

RSK provided full content and logistics support, including the development of the agenda and the risks and issues register. We branded the event communication materials with a dramatic night scene of Krakow with aeroplane lights arcing across the sky. We used this theme throughout the event, from the first save-the-date email and all collateral and signage through to the final thank you cards at the awards dinner.

The feedback

100% of delegates were either “impressed or very impressed” with the whole event.

“The whole event – best ever, well done Shell”

And from the client

“We´ve received amazing feedback from the audience. Just wanted to give you a big thanks for your extraordinary support.”