Helping Acteon to communicate its advantage

Acteon Group Ltd has grown by acquisition. Many of its operating companies are recognised industry leaders that retain strong brands and customer relationships. The group wanted to explain its high-level role in creating synergies to answer complex challenges or develop breakthrough ideas. We put ourselves in the position of Acteon’s customers, and then helped to shape new integrated service propositions and created guidelines to help staff to communicate them in consistent language that resonates with customers. We use these guidelines whenever we work for Acteon, for example, writing web copy or writing and designing a set of buyers’ guide brochures.

ServicesArt Direction, Brand strategy, Design, Photography, Editing, Technical writing