Weather-warning banners create a storm

For an internal health and safety campaign, Shell requested road-safety-themed banners to put on its staff portal. The 12 banners were to highlight the extreme weather conditions that affect drivers.

The banners had to be relevant for Shell workers worldwide and incorporate weather themes relevant to, for example, both Nigeria and Russia.

To avoid translation costs, the client needed us to explain each concept without using text.

We used Shell’s strict colour palette to our advantage. The blues and purples depicted wet and cold weather while the reds and oranges illustrated hot and dry conditions.

Each illustration also featured the same truck and section of road for simplicity and consistency.

ServicesDesign, website